NEWS RELEASE – June 4, 2018




On this, the 4th anniversary of the tragic event that resulted in the deaths of 3 members of the Moncton Codiac RCMP Detachment,

ATLANTICADE is pleased to announce that the “Portraits of Honour” display will be part of this year’s event and will include a special tribute presentation to members of the three families on Sunday, June 24th at the memorial site at Riverfront Park. The Portraits of Honour was conceived by artist David Sopha in 2008 to recognize the sacrifices of Canadian soldiers who served in the Afghanistan mission. The Cambridge, Ontario resident, an airbrush artist by trade, decided to pick up his brush and create a tribute display and individual paintings of each of the 158 soldiers who gave the ultimate sacrifice in Afghanistan. In recent years, Sophia has expanded the Portraits of Honour to include first responders who have been killed in the line of duty. Thus, individual paintings of Constables Dave Ross, Doug Larche and Fabrice Gevaudan will be presented in a brief public ceremony beginning at

1:15 pm on the final day of ATLANTICADE. A private presentation to the family of Constable Frank DesChenes, who was killed in September of 2017 near Memramcook, will also take place on the opening day of the festival. “We are very pleased to have Dave Sopha attend our event this year and recognize these four heroes in this manner” said festival chairman Dale Hicks. “The Portraits of Honour display was on hand at our event in Summerside back in 2014 when the dedication to the PEI Highway of Heroes was held. We are very humbled to be able to host this tribute again as part of our 2018 festival in Moncton.” The actual wall display, along with special recognition of the 11 soldiers from New Brunswick who lost their lives in Afghanistan, will be on site at Legion Branches in Moncton, Hillsborough and Shediac at various times during the day on Friday, June 22nd. Starting Friday evening it will open for viewing at the Atlanticade / Ribfest grounds during the remainder of the festival weekend.

NEWS RELEASE – May 28, 2018


The 3 Amigos Ride At ATLANTICADE


ATLANTICADE is pleased to announce their version of “The 3 Amigos” will ride in support of first responders and the

“Look Twice – Save A Life” awareness theme as part of the 12th annual festival being held June 21st to 24th in Moncton. N.B.


Of course, the original cast of the 1986 Three Amigos movie consisted of Chevy Chase, Steve Martin, and Martin Short. The ATLANTICADE trio will be just as notable with Glenn Roberts of Motorcycle Mojo fame, Harold Nesbitt of Motorcycle Tour Guide, and Larry Northrup owner of Toys For Big Boys dealership in Moncton all saddling up in support of the awareness ride. All three have been strong supporters of ATLANTICADE and the motorcycle community in general.


“Glenn, Harold and Larry are three well known and respected names in the biker community and always willing to lend their support to various initiatives” explained festival chairman Dale Hicks. “We plan to make this an annual activity so we felt they would be excellent choices to lead our inaugural event”.


The ride, which will take place on Saturday evening, June 23rd, will depart from the Moncton Coliseum at 7:30 pm and take in the greater Moncton community before concluding at the festival site on Assumption Blvd.


Data shows motorcyclists are about 27 times more likely than car occupants to die in a motor vehicle collision and 6 times more likely to suffer serious injury. The majority of vehicle – motorcycle incidents are generally a result of the driver claiming they simply didn’t see the motorcycle.

NEWS RELEASE – May 1, 2018


ATLANTICADE Announces Festival Theme


ATLANTICADE is pleased to announce that “Look Twice – Save A Life” will be the theme for the 12th annual festival being held June 21st to 24th in Moncton, N.B.


May is motorcycle awareness month across Canada whereby drivers are reminded that motorcycles are back sharing the open road. It is important for motorists to be on the lookout for motorcyclists whose size and visibility pose a challenge in terms of being noticed, especially when they have not been a part of the road traffic over the past winter months.


Data shows motorcyclists are about 27 times more likely than car occupants to die in a motor vehicle collision and 6 times more likely to suffer serious injury. The majority of vehicle – motorcycle incidents are generally a result of the driver claiming they simply didn’t see the motorcycle.


Riders can do their part to improve the odds of being seen. Wearing high visibility clothing, applying reflective material to your motorcycle, and keeping your headlight on high beams during the day are all measures that will increase your chances of being noticed.


Whereas ATLANTICADE is one of the earlier events on the motorcycle calendar, organizer Dale Hicks felt it was a good opportunity to help get the awareness message out to the public. “We will be working with Jason Stephens of CJS Customs who has taken on the “Look Twice – Save A Life” campaign in our region. Motorcycle collisions have been on the rise in recent years and if we can bring attention to the situation and thereby save a few lives in doing so it would be well worth it”.


ATLANTICADE is planning a local awareness ride sometime this month and another similar event as part of the festival in June. In addition, the message will be part of any advertising and social media that is being used to promote the upcoming rally.


“By raising motorists’ awareness, hopefully both drivers and bikers will be safer sharing the road in 2018” said Hicks.

NEWS RELEASE – April 24, 2018




ATLANTICADE Motorcycle Festival was recently honored with an EDDY Award at the International Spring Motorcycle Show held earlier this month in Toronto.


EDDY Awards are presented each year to recognize individuals or organizations in the motorcycle community that have had an impact on charitable organizations at the local, regional, or national level.


ATLANTICADE was nominated for the award by Motorcycle Mojo editor Glenn Roberts to recognize the estimated $75,000 that has been raised for a variety of organizations over the past decade. This includes such organizations as Children’s Wish Foundation, Muscular Dystrophy, Special Olympics, Boys & Girls Club, Legion Branches, food banks and minor hockey.


In accepting the award, ATLANTICADE founder and chairman, Dale Hicks explained that the recognition really belongs to the participants who attend the festival and purchase draw tickets, auction items, or make donations at a barbecue. “The motorcycle community is known for contributing to a wide range of charities” said Hicks. “Bikers are always willing to support charitable organizations, so we have been fortunate to be able to give back to a wide range of groups over the years”.


Hicks also thanked Glenn Roberts for the nomination and the organizers of the International Spring Motorcycle Show for accepting and acknowledging the past community contributions made as part of the annual festival.


The 12th annual upcoming ATLANTICADE will be providing a financial contribution to several local Legions, Ride For Dad, and the local food bank.

ATLANTICADE chairman accepts the EDDY Award from Glenn Roberts of Motorcycle Mojo at the recent International Spring Motorcycle Show.


NEWS RELEASE – April 19, 2018


Magical Moments During ATLANTICADE


ATLANTICADE is pleased to announce that Bill Peterson will be performing his “Evening of Close-Up Magic” on two nights as part of the 12th annual festival being held June 21st to 24th in Moncton. N.B.


The two shows will take place on Thursday and Friday, June 21st and 22nd in the evening hours from 9:30 pm to 11:30 pm in the Event Room at St. James Gate in downtown Moncton. Admission for each night is $20 but is complimentary for all VIP participants. There are 150 tickets available for each night.


Peterson is quickly making a name for himself with his display of illusion, bewilderment, and mind games. The show will leave you shaking your head while asking the question – how did he do that?


“We want to offer our participants something different and entertaining especially in the evening hours once the bikes have been parked for the day” explained festival chairman Dale Hicks. “I have seen Bill perform a couple times now and I can assure you he is most entertaining”.


St. James Gate, located on Church Street near Main, recently completed a major renovation and the event room is very well suited for this kind of event.


Tickets can be purchased in advance by going to contacting, or at the festival registration desk during the event, or at the door.

NEWS RELEASE - January 2, 2018


KAWASAKI Renews Partnership


ATLANTICADE is pleased to announce that Atlantic Canada Kawasaki dealers have teamed up once again to partner with the 12th annual festival being held June 21st to 24th in Moncton. N.B.


A 2018 Kawasaki Z650 will be the grand prize in the newly created ATLANTICADE Sweepstakes Draw which will take place Saturday evening at 10:30 pm on the festival main stage. The Sweepstakes Draw will feature a wide variety of prizes including gift cards to dealerships, restaurants, hotels, and other festival sponsors. All registered participants will get a ticket on the draw with the motorcycle being given away at the end of the evening.


This will mark the third straight year Kawasaki has provided a motorcycle to be drawn for at the festival. “We are very appreciative of the support from Kawasaki and their dealership network in Atlantic Canada” says festival chairman Dale Hicks. “Being able to giveaway a new motorcycle as part of our event is certainly very exciting”.


The Sweepstakes Draw was created this year from feedback following last year’s event that suggested more prizes would be a nice way to enhance the event and provide additional value for registered participants.


The $10 basic registration provides for participation in festival activities including guided tours, show ‘n shines, bike parades, poker runs, in addition to parking on site. There is also a $10 gift card included and now a ballot on the Sweepstakes Draw which includes the chance to walk away with a new motorcycle.


Participants do not have to be in attendance on Saturday night to win!